In the rapidly evolving landscape of artificial intelligence, Google Cloud’s Vertex AI stands at the forefront, offering a comprehensive suite of generative media models that span video, image, speech, and music. This integration empowers enterprises to create cohesive, production-ready assets from simple text prompts, revolutionizing content creation and streamlining workflows.
Introducing Lyria: Text-to-Music Generation
Vertex AI’s latest addition, Lyria, is a state-of-the-art text-to-music model now available in preview. Lyria enables enterprises to generate high-fidelity audio compositions that capture subtle nuances across various musical genres.
- This capability allows for the rapid creation of tailored soundtracks for marketing campaigns, product launches, and immersive brand experiences, all aligned with a company’s unique identity.
- Finding perfect royalty-free music can be a tedious & costly process. Lyria takes charge by allowing generation of custom music tracks in minutes. The music track can be directly aligned with the content’s necessary mood & narrative, accelerating production workflows & even reducing licensing costs.
Example: Lyria Text-to-Music
Veo 2: Advanced Video Generation and Editing
Veo 2, Google’s advanced video generation model, has introduced new features that provide users with enhanced creative control i.e. Users can create videos, edit them & add visual effects, allowing easier editing & repurposing video content to meet agile requirements of evolving needs.
Basically, Veo on Vertex AI is no longer a generation tool but a comprehensive video creation & editing platform. Footage can be refined & enhanced with:
- Inpainting: Manual retouching is no longer needed as you can get clean & professional edits by removing unwanted logos, distractions & background images. Such tools enable teams to iterate faster, produce higher-quality content, and reduce post-production time and costs.
- Outpainting: Feel like the existing video frame isn’t fully optimized? You can now extend the frame of your footage, optimizing it for web & mobile platforms. This adapts your content for various screen sizes & aspect ratios i.e. Converting a landscape video to portrait mode.
- Interpolation: Define the beginning & end of a video sequence with just two images. Veo can seamlessly generate the connecting frames, ensuring smooth transitions & visual continuity, providing you with an awesome final product.
️ Chirp 3: Realistic Voice Generation and Transcription
Chirp 3, the latest iteration of Google’s audio generation and understanding model, offers groundbreaking features like Instant Custom Voice, which creates custom voices with just 10 seconds of audio input !!!
Not only that, but Chirp 3’s new HD voices feature can offer natural & realistic speech in over 35 languages with eight speaker options. That’s right, over 35 languages !!!
Additionally, it provides AI-powered narration integration and advanced speech transcription capabilities that can distinguish between multiple speakers, enhancing accessibility and personalization in audio content.
️ Imagen 3: High-Quality Text-to-Image Generation
Imagen 3 represents Google’s most advanced text-to-image model, delivering improved image generation and inpainting capabilities. This tool is invaluable for creating visually compelling content with minimal manual intervention.
Imagen 3: Text-to-Video
Prompt: Cappuccino art of a capybara. The foam for the face is 3D, standing on the top of the coffee. The simple cup has a colorful porcelain saucer and a modern tea spoon. A piece of chocolate is on the saucer. Warm light on a cotton tablecloth.
It also excels in reconstructing missing or damaged portions of images and offers superior object removal, resulting in more natural and seamless editing experiences.
Commitment to Safety and Responsibility
Google Cloud emphasizes safety and responsibility in deploying these generative models.
Features like digital watermarking via Google DeepMind’s SynthID embed invisible watermarks into every image, video and audio frame that Imagen, Veo, and Lyria produce, helping decrease misinformation and misattribution concerns.
All generative media models i.e. Veo, Imagen, Lyria & Chirp have safety filters integrated within them to protect against creation of harmful content that fails to adhere to Google Responsible AI Principles,
Moreover, Google’s industry-first approach to indemnification assures users protection against third-party IP claims, including copyright, when using content generated with its products.
Getting Started with Vertex AI
To facilitate exploration and adoption, Google Cloud offers new customers $300 in free credits to experiment with Vertex AI’s capabilities. This initiative encourages enterprises to build and test proofs of concept, accelerating innovation and integration of generative AI into their operations.
Vertex AI’s comprehensive suite of generative media models positions it as a pivotal tool for enterprises aiming to harness the power of AI in content creation. By integrating advanced capabilities across multiple modalities, it streamlines workflows, enhances creative control, and ensures responsible deployment, marking a significant advancement in enterprise AI solutions.
Stay tuned for further insights and breakdowns of key announcements from Google Cloud Next ’25.